Do we need football match reports? Why journalists control the cash…with a touch of Alex Ferguson, the good old Saturday sports specials and journalism, but not as we know it Jim…

IMG_9937

When I thought about the row over covering football matches, the first thing that came to mind was Sir Alex Ferguson’s famous quote after the 1999 Champions League final.

 

‘Football, bloody hell’, said Sir Alex Ferguson as Manchester United won the Champions League in dramatic fashion in 1999, thanks to a late goal.

And it was this quote that swirled around my head as I watched from the touchline as a debate raged over whether you have to be at a football match to cover it?

In brief, a journalist was worried that at a recent Brentford game, there wasn’t a local reporter covering the match at the ground, but more of that later.

So, for a few weeks, I have thought long and hard about this debate on whether you have to be at a match?

A couple of points came to my mind, firstly, if there’s no online audience, can you afford to pay for a journalist to sit in the press box at a game?

This idea of whether to send a reporter to a game depending on whether it is cost effective is an alien concept to many journalists, but a fact of life for many 21st century reporters.

Let’s face it, if no-one bought the newspaper, you would have to shut, so really there’s nothing new here.

Secondly, do we need match reports at all? This week, I suffered the fate of having to watch Manchester United in action against Valencia, it was a far cry from that night in 1999.

So, dealing with the second point, the following day after the Valencia game, I decided to put together a lecture based around the coverage of that match.

I nipped onto the Mail Online, which to be fair, is obsessed with United, much to the disgust of other fans.

But as we all know, this obsession is due to the fact that Man U gets the biggest audience.

This is not necessarily down to their own fans eager to read about the latest spat, but because so many opposition fans love having their say on the team they hate.

However, the point of the coverage was not that the Mail loves United stories, but the variety of the stories.

It was hard to actually find the match report buried in so many of the other things going on.

In the end, with TV and social media, do we really need a blow by blow account of what’s happening?

Most journalism students are taught how to Tweet from a game anyway and if you are a football fan, you know the result and what were the major incidents without picking up a match report.

Do we really want to know about a pass, a header, a goal when we already know the result and probably seen video clips of the key moments?

And I’m led to believe that match reports don’t get the same audience as so many of the other stories surrounding a team.

So as I pored over the Mail Online after the United game to prep for a lecture, I was slightly bemused, not only about the amount of stories coming out of the game, but how far they were removed from the match report.

Don’t get me wrong, I loved match reports. Was there anything better than sinking a pint in your local as you read a Green ‘Un or Sporting Argus printed just 45 minutes after the final whistle?

I, like so many other football fans, would greedily read the match reports and picture the moments of glory or despair.

But that was a different time. Today, football fans don’t need that kind of detail, there are so many more interesting stories to tell.

The 11, yes 11 online stories about the Man U and Valencia game were at the time I clicked on the website:

  1. Paul Scholes speaking on BT sport saying that Jose Mourinho and his mouth are out of control;
  2. Mourinho refusing to discuss what Paul Scholes said;
  3. Mourinho waving his little finger at the camera for no apparent reason;
  4. The United team bus being late due to traffic;
  5. Rio Ferdinand, on BT Sport, being critical of United striker Lukaku;
  6. A comment piece on United being boring;
  7. Another comment piece on why the fans booed the team;
  8. Player ratings;
  9. A poll on whether Mourinho should be sacked;
  10. The team’s captain Antonio Valencia liking an Instagram post saying Mourinho should be sacked;
  11. Another Paul Scholes piece on why he was surprised that Mourinho wasn’t sacked after the defeat against West Ham the previous weekend.

Of course, one of the reasons for all these type of stories is that football clubs are too keen to control the message.

Add the restrictions of the footballing authorities and TV stations and it’s hard for football journalists to get a decent story, away from the bland nonsense quotes often served up.

It’s a far cry from the time when you could ring a manager or player up for a chat.

There is a benefit of doing a match report of a Man U game, if you can find it, due to the size of the possible audience compared with Brentford.

But the reality is that the audience is after so much more these days, they are likely to have watched the game and seen what is all over social media.

So the fans want something different, something to debate and interact with so the job of today’s modern football writer is to look far beyond what they see in front of them.

So are match reports a thing of the past? If this is the case, do you have to attend the game to cover it?

The reason for this blog is that Jim Levack, formerly of the Birmingham Mail and Coventry Telegraph, attacked Reach plc (formerly Trinity Mirror) in an article for Beesotted, a fanzine for supporters of Brentford FC.

In his piece, Jim claimed there had been no local media representation at Brentford’s Griffin Park stadium, for the first time in the club’s professional league existence.

But Reach came back at Jim and said that it was now bringing its coverage of the club to “a bigger audience than ever before”.

David Higgerson, Reach’s Digital Editorial Strategy Director, entered the debate.

He set the cat among the pigeons by daring to suggest that you don’t have to be at a match to produce credible coverage.

Bringing in my first point at the start of the blog about making journalism pay for itself, David argued that the audience was not big enough to cover the costs of sending a reporter to the game.

He didn’t say Reach wouldn’t cover Brentford, but they would cover them in other ways, which is what has happened.

Of course, other journalists were a bit steamed up by David’s stance.

In defence of David, he clearly states that he is not against reporters being at games, far from it. However, big decisions have to be made when considering whether a match/event should be covered.

Simply, because something has always been done it doesn’t mean it has to continue this way.

Journalism has to find a way of financing itself. Today, I know some of you won’t like this, but it is through gaining the best audience possible.

If there is no audience, then you are leaking money to send a reporter to a game. Would Tesco sell a product no-one wanted?

OK, it’s not what most journalists want to hear, but for the first-time ever journalists can help the company they work for by providing the right content which brings with it the vital cash to pay for the work.

It makes economic sense, even if it is a little unsavoury to some.

What some, dare I say older journalists, also forget is that technology does allow coverage of games without actually being at the ground. Many organisations already watch games in the office before producing content.

This may be unpalatable to some, but this is the way of the new world.

General news reporters often don’t have the time to cover stories by going out, but can use other tools to get the story, such as social media.

The worry for journalists is that stories which hold authority to account will not be covered, because they maybe deemed not cost-effective.

But this leads us full circle. The stories that get an audience and therefore ad revenue should help pay for journalism which is not necessarily audience grabbing, but important.

I’m not saying this is easy, but in principle, it could work.

I want journalism to survive, but it can’t on a wing and a prayer. There has to be some sense of realism and expectation that reporters understand that what they do brings in money.

There also has to be an understanding that a business has to make money and if it doesn’t, it has to move to the place where cash can be made.

It doesn’t mean that journalists have to prostitute themselves to turn a coin, just produce top-notch quality journalism which has an impact on the lives of the communities in which they serve and it is read by a large audience.

It all sounds so simple…

P.S This isn’t the first time I have written about the outrage over football coverage, here’s another story which stirred up emotions, click here

Advertisements

Trinity Mirror job losses, new-look newsrooms, Newsquest shuts press, editors go and 30p on the cost of buying a newspaper…phew…

SELRES_486ecfb7-c31c-4b8d-b845-39197b1caed8SELRES_486ecfb7-c31c-4b8d-b845-39197b1caed8abundance-blur-bundle-167538 (1)

For a moment I had to close my eyes and squint. There was carnage everywhere.

It has been difficult to consume the media websites Press Gazette and holdthefrontpage in the last few weeks as job losses, editors leaving and presses closing have created a tale of sorrow across the regional newspaper business.

I considered at one point to take a picture of the holdthefrontpage web site and show my students the carnage, but I thought it would be overwhelming.

And the other point is, before I move on, there are many jobs for journalists, but they do not exist in the numbers they used to in the old regional newspaper industry.

I know many of my former colleagues will shiver at that thought, but this is the reality.

We are seeing the decline in one area and the growth elsewhere, everyone is a publisher, so every organisation, business, charity, school, needs a journalist to write for and about them.

So here we go, to all my students, look away, to the rest of you hardened hacks, here’s the front page of the holdthefrontpage.co.uk …ouch.

Picture1

From holdthefrontpage, a press closure and two editors leaving their posts.

Editors disappearing at a rate, another press closure as a news giant, in this case Newsquest, gobbles up a smaller company, and all this as Trinity Mirror was announcing yet another re-shape of its business with the loss of 49 jobs in the north east following the loss of 49 jobs in the Midlands and west.

Unlucky number that 49.

By chance, I was discussing the structure of the newsroom with my students when I first started in newspapers and how it (roughly) looked now in this age of online first news.

OK, I’m not an artist, but this is how the discussion developed and the drawing evolved on the white board.

Below is how the structure looked (from memory) and below that, roughly what it looks like today with on the right side the newspaper side and one the left a boiled down version of the web.

Picture2

Picture3

OK, I admit, fine art wasn’t my strong point.

Hopefully, though, the point of the lecture was well made. So many newspaper jobs/titles have gone.

One of the key areas decimated is the good old production area, where the subs are few and far between and never mentioned in the world of digital news.

However, having heard about the loss and re-organsiation of TM jobs in the north east, it made me think that I might be out of step with some of the new structures.

TM has gone for the regional approach to cut costs. It has decided to get rid of some editors and merge departments.

The idea, I understand, is to move TM towards a brighter/profitable digital future while the decline of the newspaper continues at a pace.

You can completely accept this theory. The readers are disappearing from newspapers so build where the audience is growing, online.

The tough thing is that newspapers still make more cash than online and while the gap is closing, it is not fast enough, Grand Canyon comes to mind.

In reality, the business will have to accept it will never again make the profit it once had, the golden egg is more like a tin pot.

The north east areas consist of Newcastle and Teesside, in many ways, close geographically, about 40 miles, but a distance in terms of identity.

For those in the know, Teessiders don’t find Geordies agreeable and Geordies feel the same about Teessiders with Sunderland (and Durham) stuck in the middle.

So, there would be uproar if they end up in a properly merging content teams, with all the reporters put together, because they will argue that they can’t cover their own areas properly due to a lack of knowledge.
For now, in some key areas, there appears separation.

I guess the plan is to have a North East umbrella group allowing certain content gatherers to produce stories for both areas, in other words a lot of the new roles will be regional, the new local.

As I understand it, Neil Hodgkinson, the editor at Hull, will control the whole region while an editor for print and digital will report into him.

This plan also involves merging certain areas of the newsroom, I guess some parts of the  digital, social media and sports areas, will come under the regional banner.

There will be a few reporters specifically covering Newcastle and Teeside, but as I understand, they are on the digital side.

It would appear there will be three print reporters who will have regional roles with the idea that they cover stories not touched by the digital team and a further three writers will be harvesting content for the newspaper.

I reckon the total workforce specifically for print could be around 12 for two newspapers, in my sums are correct.

It has to amount to fewer local news stories in the newspapers and fewer journalists writing for the paper as mentioned above.

In many regional newspaper these days it’s easy to identify where the local pages are and where the centralised content begins.

I recently did a random local story count in The Sentinel, my local newspaper, where I once worked, I used to have a special story counting method, so applied that.

The number of local news stories was at least 60 per cent fewer than four years ago (and I was being generous), but with staff numbers down and the demands for online news greater than ever before, it’s easy to see why.

There is an argument as to whether story count matters and, on reflection, I feel we tried to provide too many to the detriment of the better stories.

However, the old ‘pack it full of local stories mantra’ was designed to give value for money, but with fewer local news pages and stories, it is no wonder that readers are turning their backs on newspapers.

Add to this the rising cover price cost of newspapers and we have a recipe for further decline.

Here are the latest ABC figures. They sadly show that once great beast of the north, the Yorkshire Post, is 29 per cent down in the last six-month period, selling just 11,494 compared with a decade ago when it sold 42,337. These figures reveal many other tales of woe.

Back to cover price. One of the key survival tools of the regional press has been to put up the price of the newspaper to bridge the decline in income as sales fall.

I have said before, newspapers steadfastly used to put their cover price up at one or two pence a year.

However, that has increased rapidly as the sales fall has set in. Cynics have suggested that it is a case of milking the business dry as it sinks…

What I can say is from some research I have done looking across at a decade of sales decline and price rises, and it looks like I’m telling you the obvious, that while online has pinched the audience, the policy of increasing the cost of the product while reducing the number of local stories in the newspaper, is a recipe which has accentuated the decline.

I was taken aback slightly when the Western Mail, which sells 13,149 daily, decided to do a relaunch, redesign its magazine and slap 30p on its Saturday edition, more expensive than The Times on a Saturday which costs £1.70.

The odd penny always knocked a few off the sale, a grimace at the thought of what 30p might do.

And I can’t help but feel some sympathy with the paper’s editor, Catrin Pascoe, who came out with the well-worn ‘it will now be bigger and better’ for the new package on offer, readers just don’t get this.

They’ll look at the price, then head for their mobile phone or laptop to read something for free, however good it is.

I’m afraid this has all looked a little bleak. But I have some good news.

The University of Derby journalism department recently held a workshop (see below) with TM journalists with the inspirational Christian Payne to help guide them through a range of news apps which can help them tell their stories online.

There is so much innovation and creativity in the way stories can be told. In a way, this should be the most exciting times for story-tellers, but the shadow of cutbacks takes the sparkle off a new industry growing from an old one.

P.S A colleague of mine just sent me this link on Delayed Gratification. I love this concept of taking time to write the news and give it greater perspective.

I believe that, in time, we might all get fed-up with the chatter of social media news and look for a more complete picture, this offers that solution.

Do I now quality for the position of ‘happiness correspondent’? Read about that here.

Old fart story haunts former Trinity Mirror journalist…should Birmingham Mail split print and web content? Meanwhile, editorial executives get steamed up over bored journalists in editorial conferences…

Screen Shot 2017-10-22 at 16.02.29

A journalist friend of mine has said that one of the reasons they have left journalism is when the top trending story was about how smelling your farts could be good for your health.

So, the conversation turned without premeditation to passing wind, or farts (sorry…). It had been this moment, when this most talented of journalists had decided to quit the profession.

On a quiet Bank Holiday it was revealed to those hard-working Trinity Mirror souls that a story about farting having health benefits was trending and they should publish a version of this story and build content around.

For the journalist, the whiff of wind story was the straw that broke the camel’s back. They decided enough was enough and planned their great escape.

Cut to many months down the line and a student of mine expressed their despair at the quality of the stories on the Birmingham Mail web site.

I asked, ‘what kind of stories do you expect then?’. The answer was based around the need for ‘proper’ news stories. Mmmmmmmmm.

OK, sleeves now rolled up, ‘what is a proper news story?’, I asked.

And this is the issue. My view has always been that the online audience and the newspaper readership is fundamentally different, they want different content.

The problem newspaper executives have been fighting with is, how can they provide great online content and keep newspapers ticking over as sales disappear while drastically reducing staff?

Now we have the chance to find out. TM’s Birmingham Mail is separating online and newspaper content and has different teams to do the work.

In a blog, the newspaper’s editor Marc Reeves, outlines his plan and states that this may help save the newspaper.

While I think this is a brave claim, the paper only sells just over 18,000 (it sold 130,000 in 2000 and more than 200,000 in the 1990s), the ideal of separating the content is absolutely right.

Online content is different as is the audience, so why feed them content from newspapers?

On the other side of the coin, it is difficult to copy and paste a lot of the content from online and hope someone can turn it into content for a newspaper.

So what are the issues? Can the Birmingham Mail sustain two news teams? It’s a tall order but I hope they give it a chance and not pull the plug too soon.

Also, there maybe problems in convincing anyone to work for the print version when clearly TM is fully focussed on the web, but I digress.

The concern is that this online/newspaper divorce may be possible when you are a big operation based in a cosmopolitan city, but in the sticks it might not be sustainable, or even possible.

So how do you provide specific content for online while maintaining a newspaper which also has its own content?

In a way, what the Mail has decided to do is finally put to bed the row over the definition of what a story is.

Clearly, the online audience has one view of what kind of story they would like to read and the newspaper readers another, and that is fine.

Also, online readers are their own editors, so often set the news agenda for the newspapers who are chasing the audience.

Meanwhile, those in charge of a newspaper provide the content they think the paper readers want by bundling the news up for them to digest.

Of course, there are old-style newspaper stories which do well online, but many don’t, or at least they don’t get an audience.

I return briefly to a blog I wrote where it was decided that many health stories didn’t work online…unless they were of a certain type.

So those difficult stories from health meetings, while important, just fail to engage the audience, but a warning/scare story on scarlet fever flies online.

One of the most obvious reasons for different content is that there are so more many tools available to tell a story online such as video, audio, slideshows and aggregation of content, a rich seam.

This is why the skills of the 21st century journalist are so varied. Compare this to when I started with just a typewriter and one job to do, write a story.

So, back to farting… is this a story? You can’t really blame anyone for reporting this, academic research showing that sniffing farts is good for your health…

For me, this is a story. The disappointment I have is that most of the stories around it that I have read only quote the researchers, there’s no balance or another opinion.

This is a problem. The demand to produce endless content to feed the online beast means little time is spent on exploring in depth the stories about to be published.

Here’s an example. When I was in newspapers I demanded at least three quotes per lead story and these shouldn’t just be councillors or any other usual suspects…that was too easy.

Today, as a journalism lecturer, I demand this from many of the articles written by students.

They often point out that this requirement now doesn’t always match that of the professional standard when often there are fewer quotes.

The students are right. So my three quote rule has had to become an academic standard to test their ability to interview people, it is no longer or at least a necessary professional standard. That’s unfortunate.

Journalism is about balance, even when it comes to passing wind…

Finally, it has come to my attention that there’s a rumpus going on in a regional newspaper newsroom.

According to sources (love using that expression) some editorial staff are looking bored and disinterested in the news conference. Whoops.

The boredom is so transparent, that senior editorial executives have been moved to send out a memo telling the staff to basically…not to look bored and stop staring into space. There’s a telling off.

I’m baffled. Conference was always grand theatre and the star performer was the editorial head honcho. If they are unable to inject some enthusiasm into their staff, I think there must be a problem.

The only way to rectify this is to make it interesting and engaging. Some of the conferences I have attended were pure genius.

News editors telling stories while climbing over desks to relive the drama, editor’s showing their disapproval at the news list by leaving the room and minutes later being spotted driving past the conference room on their way to the pub.

OK, this was drastic, but we laughed long and hard about it and the editor’s act of mutiny made sure we produced a set of sparkling stories.

Lively debate, great humour, brilliant ideas, amazing photographs/video. This is conference. It is where the editor’s voice is heard and the philosophy of the newspaper is developed.

It is also great for team building and allowing the creative juices to flow. One thing, it was never was boring.

 

 

 

 

 

 

 

Why ‘death knocks’ are an essential part of the journalist’s toolkit to find out the truth in a world of fake news…and how police are doing the jobs regional newspapers use to do…

Grenfell_Tower_fire_(wider_view)

Journalists were criticised for approaching the relatives of the victims of the Grenfell Tower fire disaster, but so-called ‘death knocks’ are an important way of telling a truthful story.

Where angels fear to tread…it is with some trepidation that I have decided to write about the unfortunately named ‘death knock’.

The subject is high on the agenda after the terror attacks in Manchester, London and the fire at Grenfell Tower flats.

Journalists have been criticised for even considering door knocking the relatives of the victims. It is because of this that I have considered for sometime the merits of writing this blog for fear of recriminations.

But, it has to be debated.
Dominic Ponsford, editor if the Press Gazette has been given a bit of a kicking by critics who say his attitude of ‘it’s ok to door knock’ to be out of kilter with the way people are thinking in this, read his article.
Like Dominic, what I can say is that door knocking is just about the toughest professional experience a journalist can have.
However, it can also be the most rewarding.
You may now think I have already stepped across the line by saying that, it could appear callous.
What I mean is that from my experience, many families who have lost a loved one are often happy to talk to a stranger about the death of someone who is near to them.
Dare I say that it is actually a cathartic experience for many of them because, simply, it is just too difficult/traumatic to talk to another member of their family.
I hated the thought of doing death knocks and even today the first one I ever did is a clear memory.
Asked by the newsdesk to talk to a family about the loss of their teenage son I drove round for almost an hour before plucking up courage to knock on the door.
The angst wasn’t required because I was welcomed in and spent an hour listening to the story about of their teenage son. There were tears and laughter as his life unfolded before me.
A few days later they rang to thank me for the report, telling me it was a beautiful tribute.
When I was a reporter on the Express and Star, Wolverhampton, I was asked to door knock the family of a lad who had been murdered.
After spending 10 minutes plucking up the courage to knock, I was left speechless for a few seconds when they berated me for not having turned up sooner, they actually had been expecting me.
I walked out with a wonderful tribute and two bags of pick-up pictures, three of them housed in ornate gold frames.
When I worked at the Derby Telegraph I met the kindly Neil Kerr, Ripley district reporter.
The legend was that he had never failed on a death knock. Even to this day, I’m not sure how true this was, but I certainly never knew of a time when he didn’t come back with the story.
Neil was an old-fashioned district reporter, well-known in the area and respected for his faithful reporting. Families expected Neil to be at council meetings, in the courts, at summer fairs and door knocking.
The humour surrounding why he always came back with the story was based around the fact that people just thought he was from the Co-op undertakers.
However, it was the fact that he was known for telling the truth and that he had a winning way about him. He would knock on the door and simply say, ‘it’s Neil from the Telegraph, pop the kettle on, I’ve come to have a chat about xxxxx’ and across the threshold he went.
Dominic mentions a report by Liverpool John Moores University which actually suggests that journalists hard-pressed for time are using social media to pick up tributes leaving the bereaved families unhappy with the outcome of what is written.
I would argue that death knocks are more important than at any other time in journalism. Why you may ask?
The answer is that in this world surrounded by fake or unverified news, or controlled news from the authorities, we need to do everything in our power to get to the root of the story.
It is too easy to accept a bland press release from the police about a sudden death. That’s not our job, just to take it and not check it.
A lot of the public do expect to have their story in a local newspaper. They expect reporters to go to them to check the facts, not just lift from social media or copy from a press release.
If media organisations are serious about telling the story fairly and accurately, they really have an obligation to knock on the door.
Of course, to those outside the profession, a ‘death knock’ might seem outrageous and heartless, but there are many working practices that happen in other professions which to those looking in seem odd.
If the families of the victims of the Grenfell fire hadn’t been able to tell their story, where would we be now?
Certainly, the pressure brought by these interviews, or door knocks, has helped to tell not only the story before us but the story behind the story, the ticking time-bomb of a disaster waiting to happen.
For those who worry about door knocking, they should be reassured that journalists adhere to the Editors’ Code, here are the sections:
3. *Harassment

i) Journalists must not engage in intimidation, harassment or persistent pursuit.

ii) They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on property when asked to leave and must not follow them. If requested, they must identify themselves and whom they represent.

iii)  Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.

4. Intrusion into grief or shock

In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict the right to report legal proceedings.

In the end, for those who don’t like the idea of door knocks, they will never change their minds. But if these are the same people who want the truth, maybe, just maybe, they will think again.

A final thought on another matter. I admit I have a bit of inside knowledge on this, but it concerns me deeply that a court case I’m about to describe was reported in this manner.

I’m told by a close friend that they were looking out for a court case involving a member of their family.

It was a nasty stabbing incident at a time in Birmingham when knife-crime is high on the news agenda.

My friend tells me the court story appeared on the police press web site first and then an hour later on the Birmingham Mail web site and later the front page of the Sutton Observer and on its web site.

What concerns me is that it would appear that no news organisation was in court. The police reported it online, of course there was no mitigation, and it was lifted with a few tweaks by the two newspapers.

West Midlands Police, like so many other forces, have clearly taken to covering the news that newspapers can no longer cover.

However, more worryingly, is that if a reporter had been in court they would have surely challenged the order prohibiting the naming of these youngsters.

This case was of such significance that naming them was an important part of the judicial system in ensuring that justice was seen to have been done.

Instead, we have a bland, one-sided version of events, copy and pasted for wider publication.

There probably is a decent follow-up story about the victim who lost a kidney, his spleen and was left permanently deaf in his left ear.

But with the failure to life the ban, who wants a story about an anonymous victim?

While I appreciate the staffing issues of regional newspapers more than most, you can’t help but feel rather sad.

Here are the stories for comparison:

West Midlands police version:

Sutton Observer:

Birmingham Mail: 

 

Trinity Mirror, the Tory party front page wraparound adverts and why there’s a need for regional newspapers to be a trusted and unbiased voice in the community…if you can turn a blind eye to the cash…

Screen Shot 2017-05-11 at 16.09.17

One of the front page wraparound adverts for the Conservative Party which went on a number of Trinity Mirror regional titles.

Regional newspapers should be biased, but not in any political way, but biased towards the area and the communities they serve.

Wherever I worked on a newspaper, the key principle was always to support the readers and their battles, whether that was for a new road, better education or more Government cash, as long as it made sense.

This policy had no political bias. When as Editor-in-Chief of The Sentinel I handed the then Prime Minister David Cameron a letter asking for more cash from the Labour-controlled Stoke-on-Trent Council as I stood in Number 10 at a reception, I didn’t do this for any political motivations.

I did it purely for the community, to better the lives of the people of the city, I was neither a red or a blue or any other political colour, I was just standing up for my readers.

When The Sentinel fought to ensure that the BNP couldn’t become the majority party in the city, we did this for one reason, for the good of the city, once again, for no-other political reason.

So, however we were or are perceived by our readers, and some did think we were bias, I can say that the regional newspapers I have worked for tried to steer clear of hanging their hat on any political party.

So it was a surprise that The Sentinel and other Trinity Mirror newspapers decided to go with a front-page wraparound of a Tory advert prior to the election.

Adverts on the front pages of the TM regional titles are now common place as the group attempts to claw back declining newspaper income.

At one time, editors fought tooth and nail to stop adverts from going in the prime position in their newspapers, but the game is now up, cash and accountants are making those kinds of decisions.

Of course, newspapers did once carry ads on their front pages and the early history is of them being scurrilous political rags.

But the more recent history has seen newspapers use the front and back pages to flog the paper.

Pages two, three, five and seven were also often preserved for mainly editorial content, but this has changed dramatically in the last four years.

MDs now twist the arms of editors or enforce (depending on the relationship with the editor) a policy of putting an ad anywhere they like and while I accept cash is cash, so is ensuring the readers get the news they are looking for.

There are some fantastic adverts which improve a product, but there are many terrible ones which if placed in the wrong part of the paper simply diminishes the product.

My theory behind having the paper packed full of editorial high up the newspaper and present itself as a good read was based on the fact that if the paper costs 65p, the readers need to feel they were getting value for money and stories provided that value.

Having to wade through advertising to find a story has a detrimental effect on the readers’ perception of whether there was any news in a paper.

That’s why free newspapers have been so maligned, because they looked full of scrappy ads and no content, often something which just wasn’t true.

I admire Trinity Mirror Regionals Digital Publishing Director, David Higgerson, for his stout defence of the wraparounds on holdthefrontpage.

He stated that the ads were making so much ‘noise’ that it proved they had worked and added that it was a good sign that regional newspapers were being used by political parties to communicate with their voters.

Ok, fine. I’m all for newspapers making money, without this more regional journalism jobs would be under threat.

I just wonder if he has missed another point. This issue is not just about welcoming the fact that political parties recognise the importance of the regional press.

This is also about being perceived as a trustworthy, honest, impartial newspaper of record. The wraparound just sends out the wrong message.

Simply, it does harm the integrity of the business and of the editorial team who are tarnished with being on one side of the political fence or the other.

We are told that other political parties might do the same, but two or three wrongs doesn’t make it right.

The Sentinel’s reputation received a bashing (see below) on social media and one reader said it would be reported to IPSO.

 

Screen Shot 2017-05-11 at 16.11.53

Screen Shot 2017-05-11 at 16.12.04

Screen Shot 2017-05-11 at 16.12.58

Social media users were quick to condemn The Sentinel and other Trinity Mirror newspapers for putting a Conservative Party wraparound advert on the front and back pages.

 

As pointed out, no laws or rules have been broken here, but whatever TM says there is some damage to credibility. (By the way, it wasn’t only The Sentinel which was criticised, some readers of thew Westmorland Gazette have signed a petition asking the paper to apologise for putting the ad in the newspaper.)

In this world of fake news, it raises the question of whether our local papers can be trusted if they are perceived to have a political bent?

There have always been suspicions that money talks and in the last few years with the emphasis on making a quick buck, commercial pressure has fallen on editors or decisions taken out of their hands by MDs desperate to turn a coin.

However, as an editor, you also have to be a businessman and this often means making decisions which may drag you close to the line of your editorial integrity.

It’s Russian roulette. Take the ad or lose jobs, a bit black and white, but it was often put to me in this way as the storm clouds in the industry gathered.

One brief memory was when my last newspaper printed a court story about a garage mechanic effectively stealing oil off customers.

After the story was published, the garage, an advertising customer, kicked up a stink and asked for the story to be withdrawn from the web and a retraction in the newspaper.

I was asked by those on high to ring the owners and grovel to them and pull the online story.

Firmly, I believed this was a story in the public interest, our readers were getting conned, but money talks.

It was one of those moments, do you resign on principle or quietly nod ‘ok’ and remove the story?

The beginning of the end or good commercial sense?

Whereas the debate on the political ads has been in the public realm, the real debates like the garage story are going on behind closed doors.

When someone asks me about the future of journalism, I refer to a future in which readers will probably pay a premium for trusted, well-researched, un-biased journalism.

Is this idealistic? Possibly. But readers need content they can trust and a political advert on a front page doesn’t help the cause.

Regional newspaper top brass take on ‘sniping’ university academics over newspapers’ golden era comments…online v newspapers (Part 346)

blog1

Academic Sean Dodson has come under fire from the media industry for his criticism of regional journalism in his book Lost for Words: Can journalism survive the death of print?

 

To those working in the regional media I am poacher turned gamekeeper. I was squeezed out of the the profession  and ended up teaching the fine art of journalism to the content gatherers of the future.

For the last few weeks, I have stood on the touchline as the classic row of how it used to be better in the golden era of journalism has rumbled on between academics and those still plying their trade in the industry.

KM group’s Ian Carter admits that ex-journo now academic Sean Dodson hit a nerve in his book Lost for Words: Can journalism survive the death of print?

Sean, a lecturer at Leeds Beckett University, is critical of today’s journalists complaining about listicles and user-generated content.

But Ian and David Higgerson, Trinity Mirror’s Digital Publishing Editor, were a bit miffed by this, with Ian describing Sean as sitting on the sidelines and ‘sniping’. Ouch.

To be fair to them, the regional newspaper crowd have probably had a bellyful of criticism, unfortunately though, in journalism, it comes with the territory because it is a public-facing industry.

I digress.

It is as easy for those in the business to criticise academics who are no longer on the frontline as it is for academics to write despairingly about the industry they love/loved.

What it does show is a passion for journalism and I for one rather like that.

Having said all of the above, here is my defence of Ian and his colleagues.

As an academic, even though I still also consider myself as a journalist as well (dual professional), it’s our duty to to stay in touch with what’s happening in the industry.

I was surprised in the summer when an academic almost choked on his nicely chilled Sauvignon Blanc when a journalist lecturer friend of mine told him he now never bought a newspaper.

He gathered all his news online, he added.

What most startled me was the response from the wine drinking lecturer who couldn’t quite believe what he had heard, his blood pressure seemed to spiral out-of-control.

Of course, the outcome was that he ranted at my friend about throwing in the towel and being a traitor to the newspaper industry and journalism.

Far from it, my friend’s comments were just a reflection on reality and not past glories.

Indeed, my friend is one of the most passionate advocates of journalism, in whatever form, I have ever had the pleasure to meet.

As I left the conversation I was left to ponder on whether some parts of academia were still stuck in the past.

As for me, I fret that I may have missed the latest trend in journalism or a different way of working as I sleep, let alone during the time I’m awake. Yep, I need to get a life.

Here’s the plug (but it’s truthful) I want my journalism students at the University of Derby to have the most up-to-date education in the ways journalists work.

So, not only do I spend time in newsrooms, I speak regularly to people in the business so I have quality intelligence on the latest techniques or theories.

Attending conferences where cutting edge news organisations talk about how they work and why they work in that way is also essential.

As an academic/practitioner it’s all about having up-to-date professional currency.

The course I teach on is a digital journalism course. Do I expect all our students to work in so-called traditional media?

No, I don’t, some will, others will write content for businesses, charities, football clubs or anyone or any organisation which wants quality, modern content with high journalistic standards.

Everyone is a publisher now, so they all need quality content. We teach the core skills of journalism, like being able to tell a great story, but we also teach that once a journalist has a story, there are many, many ways to tell it now.

I’m in the camp where I don’t think that regional journalism is any better or worse than it used to be, there’s an argument for both.

In the so-called golden days of journalism, when Northcliffe Newspapers used to have annual profits as high as £96m, I saw, like Ian, some terrible, lazy journalism in newspapers.

I remember having to wake up journalists to do some work, I found reporters sleeping under their desks.

A colleague of mine recounts a tale of how in a district office the old copies of the newspaper were laid out in the shape of the bed, so the reporter could have a sleep after a liquid lunch.

However, these are just great anecdotes, they do not define the journalism of the era.

There was some amazing journalism in the so-called golden era, but there is equally some brilliant journalism and journalists now, it just might does not look the same.

So who do I back the academics v industry battle of the golden era?

Like most former regional journalists I mourn the past, we were a cash rich industry and we had a blast, producing sparkling newspapers and enjoying the riches of the industry.

We worked really hard, we played hard as well.

It’s a difficult argument to say one generation worked harder than another. However, from my knowledge and recent visits to newsrooms, the 21st century journalist is working very hard.

The business is more demanding now, it’s bound to be with the massive reductions in staff, but we mustn’t forget, that technology has helped journalists to get stories easier as well.

But the modern journalist has many more skills and jobs to do, as Ian rightly points out. At the university we are teaching students to tell stories for print, online, video, broadcast, radio, audio, Facebook, Twitter and Snapchat.

They need to understand audience software and how to interpret that, be masters of SEO, take pictures, understand content management systems, aggregate/harvest content and maybe do some html coding.

Why are we teaching this? Because this is modern journalism, these are the skills a journalist has to have.

With regards to content, I have often said that I was worried the traditional news agenda was not necessarily fit for today’s audience.

We used to have little intelligence on buying habits compared with today’s constant analysis of audience.

However, I do feel that the newspaper and online audiences are different. The issue is that it’s becoming increasingly more difficult or if at all possible to write different content for both online and newspapers, which I think is needed.

As for the nature of the content, no-one read every story in a newspaper.

What online offers is an immediate understanding of what interests readers, so why write content that readers are not interested in?

There’s the argument that much of this online content does not fulfil the Fourth Estate principle, but the reality is, how much content ever did tick this box?

There is still a lot of investigative journalism going on and it’s a fallacy that regional newspapers spent everyday chasing after Fourth Estate stories in the ‘golden era’.

Criticisms of listicles by the golden era brigade is also futile. The reason listicles exist is because the online audience like that presentation of this content and if researched well and with good information, they are an excellent way of presenting content.

Anyway, listicles are hardly a new concept. Throughout my career in newspapers we constantly produced added content to a lead story.

We used to call them panels or sidebars…not as sexy as listicles.

Are they trivial? Well who are we to say that if they are ready by thousands of people? I actually find many a good, fun, informative read.

I ask my students to produce listicles but apply good journalistic practices, well-researched, well-written and quoting people when appropriate.

As for the  concept of click bait, it is also old hat. We have always been keen to flog a story hard and get people to read it.

Why did we spend so much time on the front page, fretting over as cracking headline, a hard-hitting intro’, the right photo and intricate detail in the front page puff?

We didn’t sweat buckets over this to turn readers off, it was to lure them in, call it newspaper bait.

So what we are creating at the university is multi-skilled geniuses, journalists who can tell a story in many ways.

Why, because that is what a modern journalist needs, whoever they write for.

Forget the bickering over better or worse than this or that era. We need to start to appreciate the difference and let the industry evolve.

Don’t worry, I have not been paid off by the regional press…yet…but I do try to seek balance, I know, it’s a bit old school.

Just maybe, this is the golden generation of change for journalism.

 

 

 

 

 

 

 

 

 

Trinity Mirror’s editorial big guns Neil Benson and David Higgerson stirred by Croyden Advertiser’s Gareth Davies after Twitter storm

Croyden

Former Croyden Advertiser chief reporter Gareth Davies created a social media storm with his criticism of Trinity Mirror.

 

There have been few occasions as far as I can recall when two such prominent editorial executives such as Trinity Mirror’s Neil Benson and David Higgerson have been moved to respond in such detail from the criticism of one reporter.

I understand that there was an emotional outcry when former Croyden Advertiser chief reporter Gareth Davies spilled the beans on how he felt TM was destroying his beloved newspaper.

The response from Mr Benson and Mr Higgerson showed as much passion for what TM is doing as Mr Davies obviously has for the Advertiser and his belief that TM is ruining it.

As stated eloquently by Mr Higgerson, TM hasn’t banned stories which generate less than 1,000 page views.

But, from what I know one of the firm’s digital documents states that 43 per cent of stories on TM’s top 12 web sites have generated an audience of fewer than 1,000 page views.

This is in a section which asks how well the firm’s journalists know its audience. The inference from this section clearly is that 1,000 pvs is a benchmark for stories…

Based on this, you can perhaps conclude that there’s a misunderstanding by some of the TM team over what is required, this isn’t a ban, just a quiet word of guidance.

What is clear, is that TM has a plan, this has not always been the case for many newspaper groups. It is based around growing its digital audience, so the focus of the newsroom is clearly geared towards this.

Analytics of the audience is a tool to help this growth. Never has an editor had so much quality intelligence about its audience.

It means, for the first-time, editors can base decisions on hard facts and not just finally-tuned instincts. I do think Mr Benson describing journalists as ‘arrogantly’ choosing what they want to write about as slightly harsh.

Most journalists I have worked with write stories which they believed were important to their readers. There was never a day when an editor and his top team worth their salt didn’t talk about sales and how to improve them.

The times a gleeful newspaper sales manager entered a news conference to proclaim a sales spike on the back of a top story are too many to remember.

No, the newspaper men and women I worked with were obsessed with their ‘audience’ (readers) so there is nothing new on that front.

The difference is that now there is more evidence available to work out which stories the audience is reading.

What would you rather rely on, fact or instinct with a teaspoon of evidence from the sales history of a newspaper?

However, there is a word or two of caution here, the web audience is different to the newspaper audience, so what works well online doesn’t necessarily reflect what might work well in print.

There is little evidence to suggest newspapers are doing well thanks to the digital-only policy, indeed, sales decline for many still smashes double figures.

I was also concerned with the point raised that there’s more content in the newspapers. Recently, sadly, I spent a day counting stories and pages in a couple of TM’s biggest regional papers.

I used the same formula as I had used when I was a deputy editor and editor and it was clear to me that rather than there being more stories there were fewer. I used to aim for between 65-100 local news stories a day in my papers and a minimum of 15-17 overnight pages.

Clearly, from my research, this wasn’t the case and there were a lot of centrally produced pages, which I didn’t count, because I wouldn’t have previously.

This is not a direct criticism, but there are fewer local stories, fewer pages and newspapers cost a lot more. With staff cuts and an emphasis on digital, something has to give.

One of the reasons for fewer stories is because a journalist will be asked to go out on a story, cover it live, write Tweets, post it on Facebook, a version or two online and then it is shifted to the paper.

This takes time, so one story will be polished, but there’s many other stories that won’t be written due to lack of time. The idea is to get, say 20, great stories online and get the audience to come by building content around them.

I guess the way to resolve this is to harvest content from elsewhere to publish, but once again this takes time, unless you can get out the automatic content scrapers.

When we got rid of the editions of the newspaper and printed overnight the newspaper felt dead, we dreamed of those adrenalin busting days of swapping stories around and writing breaking news.

This died with overnight production, but the web gave us a continual edition and I think reinvigorated the newspaper office, the buzz returned and that was great.

However, the demands are many for the journalists at any newspaper group. The 21st century journalist has to have an array of skills, which is exciting for the next generation.

At the centre of this is the ability to tell a great story using core journalistic skills but they also need to understand how to attract an audience using analytics, understand Twitter and Facebook, after all, just view these as modern day bill boards, the ability to use Facebook Live or Periscope, to edit video and write great SEO.

Challenging, yes, but this multi-skilling has helped to reinvent a business which was floundering. It is because a journalist is asked to do so much that massive effort is put into key stories.

What these stories are, is now based on a history of performance online. Is this click-bait then or the ability to give the audience content they want to read?

After all, a newspaper and a website are products which have to be sold, I can’t see Tesco’s selling something no-one wants to buy.

Similarly, why would a media organisation provide content no-one wants to read?

Don’t get me wrong, I have plenty of concerns about the ability of firms to hold authority to account, for example, how many local councils and health authority meetings are covered today?

Newspaper groups may well argue that the reality is that no-one wants to read this anyway, where is the audience, so why cover them?

I completely understand Mr Davies for being so annoyed with the way TM has developed. But what choice did the firm have?

Newspaper sales are in terminal decline and there’s a chance to keep the business going by throwing resource into digital.

The issue however comes down to cash. Most of the money still arrives from newspaper advertising and sales, as sales decline, so will the cash.

However, no newspaper group will ever be able to get the same revenue returns online, even if the cuts go deeper.

So we will all have to accept that it’s a different business, one with less income, better audience knowledge, journalists with different, but more skills.

Is it better or worse than when I started? Difficult to say, it’s just different. I often had the discussion with my newsdesk about content.

I constantly challenged them on whether the stories newspapers had traditionally covered were the stories for the 21st century readership?

What we are seeing is that the content produced has to reflect the new needs of the audience.

The web has proved that a re-focus of what is good content is needed and that is why it has changed and Mr Davies is unhappy, as are many other journalists who plied their trade when regional newspapers were in their pomp.

There is an argument to say that the policies of modern newspaper groups has accentuated the decline.

But for at least two decades the industry dithered over what to do with the web and while this went on the world passed it by.

Now there’s a lot of catching up to do.

Regional journalism has some great challenges ahead. My hope is that surely, continuing to tell great stories means that it will continue to be the best job in the world…for now.