Should taxpayers’ pay for local democracy reporters for (mainly) the regional press as the BBC seeks to protect its empire…and why office newspaper closures hurt our local communities needing a voice…

 

Bob Dylan’s song title ‘These times are a changin” is appropriate when you consider the how the regional press and the BBC once got on…or not, as the case maybe.

As the great Bob Dylan has often been known to sing, ‘The times are a changin’’…is there a more apt lyric to match the new love-in between the BBC and the regional press?

In many ways, it’s astonishing that the BBC is forking out £8m of taxpayers’ money  to provide content for the regional press.

OK, technically, as a colleague mention to me, the content is open to any viable media outlet, not just the regional press.

But the deal has been cut by Ashley Highfield, who is chairman of the The News Media Association, the voice of national, regional and local news media organisations in the UK.

He also happens to he CEO of the regional press group Johnston Press. So, you can see, it’s pretty obvious where this is going.

Just to add to my argument, look at where the reporters are to be placed, it’s just weighted to the regional press, end of discussion…

  • Trinity Mirror – 24 contracts, 63 reporters;
  • Newsquest – 17 contracts, 37 reporters;
  • Johnston Press – 8 contracts, 30.5 reporters;
  • DC Thomson – 2 contracts, 4 reporters;
  • KM Media Group – 1 contract, 2 reporters;
  • Stonebow Media (The Lincolnshire Reporter) – 1 contract, 2 reporters;
  • Archant Community Media – 1 contract, 2 reporters;
  • Citizen News and Media (The Hackney Citizen) – 1 contract, 1 reporter;
  • London Evening Standard – 1 contract, 1 reporter;
  • Manx Radio – 1 contract, 1 reporter;
  • Shetland News – 1 contract, 0.5 reporters.

Now that’s done, back to £8m. Actually, the total bill will be £72m for this newly-formed love pact which has a predicated life span of nine years.

Why astonishing? Well the relationship between the local press and the BBC has not always been so cosy, it might not be now.

The reporters at a number of newspapers I used to work for often said through gritted teeth that the local radio station had ‘stolen’ a story from the paper.

I’d ask ‘how do you know’ and they would simply say they could hear the rustling of the paper in the background as the stories were read out and the pages of the newspaper were turned, cue laughter across the conference room.

Maybe, this was a slight exaggeration, but you get the point. This was a time when ‘stealing’ stories was a big no, no, unlike today when it’s a free-for-all.

I also heard many rows going on in the newsroom when the BBC would ask for a story and my bitter news editor would be screaming  ‘no, get your own stories’ down the phone after the request was made.

Of course, in those days you had to feel sorry for the BBC at local radio stations, with so few staff compared with the army of journalists I and my colleagues had under our command in the regional press.

Simply, the BBC didn’t have the strength in depth to cover the stories we could, so it was obvious they would come round with the begging bowl.

The reason for the angry response from the local newspaper was all about professional pride, they wanted the story exclusively.

Also, there was not any real pressure on BBC reporters, they didn’t have to hit their sales/income targets, life was too easy for them, in the eyes of the regional hacks.

However, there were a few occasions when, often thanks to their national colleagues, who had great contacts in Parliament, they would scoop the local newspaper.

This often led to the editor having a fit in the newsroom and the news editor spitting feathers at the local council reporter.

A couple of years ago I was at a Society of Editors’ in meeting in Manchester and one of the most uncomfortable moments was when the BBC and a couple of regional newspapers were talking about a new content sharing relationship.

Behind the gritted smiles it was obvious the plan wasn’t working and the relationship was as awkward as two teenagers on their first date.

In the dim and distant past I had an interview for the BBC and was taken back about the cultural differences in the regional press and the Beeb.

I was asked in detail about my work and there was a perceptible intake of breath when I told them about the ‘death knocks’ I did, they didn’t like it, not their kind of reporting.

Of course, there is a not so hidden agenda behind the plan. The BBC is desperate to be seen as fulfilling its Charter by signing up to this sort of local agreement, it’s an £8m tick box exercise.

Also, maybe more to the point, the BBC wants to hush the noises from the local press that Auntie has an unfair advantage online with a business model that simply doesn’t have to make cash and a resource so large it batters the regional internet offering.

So this is the £8m-a-year gagging order.

Meanwhile, the regional press can’t believe its luck, getting its hands on extra content for no pounds, no pence.

Also, it allows them to cover all the councils they have turned their backs on.

The reduction in council coverage happened for two reasons, the huge reduction in staffing numbers and the fact that many council stories simply do not get web hits, so resources have gone into producing different content.

For taxpayers, you maybe perplexed why your hard-earned cash is being used to pay for this sort of reporting?

Here, there is a brilliant response. Do you want to hold authority to account? Do you want to protect the Fourth Estate? Well, most of us do. End of discussion.

But whisper it quietly, the newspapers seemed quite happy to abandon a lot of this reporting before the BBC strolled into town with its protectionist plan.

Also, a cynic might ask why these positions be funded by the BBC when the likes of Trinity Mirror,  Johnston Press and Newsquest still manage to make a neat profit.

In July this year TM recorded an adjusted operating profit which was down £6.5m year-on-year to £62.6m for the six-month period.

Also Newsquest reported a pre-tax profit of £23.5m in its annual accounts for 2016.

So, why we all know that the businesses have had a beating, the odd £22,000 for a reporter wouldn’t hurt them, but why bother if Auntie is there? Thank you Mr and Mrs Taxpayer.

And then there’s pay. How much for a BBC reporter? The jobs are being advertised at £22,000. I saw one comment on holdthefrontpage that this was a small sum.

But it isn’t compared to the junior reporters being employed on a lot less.

One of my old newspapers is paying less for a junior than when I worked there, a reporter after two years on £16,000.

Meanwhile, on smaller publications this figure is sadly a lot less, so £22,000 doesn’t look bad, but it isn’t great.

I have also heard that some may get paid a lot more. The original TM newspaper reporters were generally better paid than those of the old Local World which it gobbled up a couple of years ago, as an example.

Overall, this does sadden me, as I have always said that the future of journalism would lie around fewer but better paid multi-skilled geniuses. I can’t see this happening.

Another difficult dilemma will be what to do with those newspapers that still maintain a council reporter?

OK, they could apply for the jobs, particularly if there’s more cash on the table, the job has more stability than their existing job.

The newspaper companies have said that they will backfill if this happens, but they may get away with paying less for a reporter.

Then there’s the thorny issue of who manages these reporters, the editors of the local publication or are they answerable to the BBC?

This could be complex. Who decides what they cover, when they publish, the content of that story, as I mentioned early, there are cultural differences.

Don’t get me wrong, I’m not against this sort of reporting, it is vital to hold authority to account. The regional press needs to be the eyes and ears of the people its serves.

More than anything, it is just uncomfortable that this sort of relationship has been struck up because of neglect.

Of course, there is an irony sitting in the middle of this. We want local democracy reporters, but at the same time newspaper groups are shutting their local offices.

Surely, local democracy also includes having a voice or presence in the towns where a lot of these councils sit?

The closure of so many local offices came to my attention when I was in the Staffordshire town of Leek and came across the office of the Leek Post&Times.

The message on the door was simple. This office will close on Friday, October 13th. How apt, Friday the 13th.

Surely local democracy is also about having a foot in the town where you report, but sadly, like the Leek Post and Times, town newspaper offices are closing.

Since about 1870 the Leek Post and Times has had an office in the town. A place where people can pop in, place an ad and talk to a reporter.

They probably saw the editor walking through the town and were able to stop and chat to them.

An editor is so important to a place like Leek, or any other similar market town.

They are the voice of the people, raising concerns and campaigning for the town and its people, a figure head, a bastion of local democracy.

Over the years the position has been diminished as newsrooms shrank.

The last real editor of the newspaper, based in the town and working full-time from the office was Steve Houghton, he lost his job in the summer.

His role was merged with the editorship of the Staffordshire Newsletter and the editor was based 26 miles away, until the Stafford office closed. Luckily, they are based closer now, in Hanley, Stoke-on-Trent, just 13 miles away.

The closure of these offices is the moment when a town loses its champion, an editor who worked every day in the town and lived and breathed the good and the bad times.

A person who, dare I say, championed local democracy.

The readers of the P&T have never liked that fact that it was associated with its bigger sister title The Sentinel.

Sadly, even the newspaper’s website has been dragged into The Sentinel’s website, it’s just a sideshow to its bigger sister.

The demise of these newspapers is sad and I guess if it’s a case of jobs or offices, I would save the jobs, so I understand the decision, but it is still not very palatable.

The voice of the people, while not lost, is diminished by these closures.

 

 

Advertisements

Trinity Mirror, the Tory party front page wraparound adverts and why there’s a need for regional newspapers to be a trusted and unbiased voice in the community…if you can turn a blind eye to the cash…

Screen Shot 2017-05-11 at 16.09.17

One of the front page wraparound adverts for the Conservative Party which went on a number of Trinity Mirror regional titles.

Regional newspapers should be biased, but not in any political way, but biased towards the area and the communities they serve.

Wherever I worked on a newspaper, the key principle was always to support the readers and their battles, whether that was for a new road, better education or more Government cash, as long as it made sense.

This policy had no political bias. When as Editor-in-Chief of The Sentinel I handed the then Prime Minister David Cameron a letter asking for more cash from the Labour-controlled Stoke-on-Trent Council as I stood in Number 10 at a reception, I didn’t do this for any political motivations.

I did it purely for the community, to better the lives of the people of the city, I was neither a red or a blue or any other political colour, I was just standing up for my readers.

When The Sentinel fought to ensure that the BNP couldn’t become the majority party in the city, we did this for one reason, for the good of the city, once again, for no-other political reason.

So, however we were or are perceived by our readers, and some did think we were bias, I can say that the regional newspapers I have worked for tried to steer clear of hanging their hat on any political party.

So it was a surprise that The Sentinel and other Trinity Mirror newspapers decided to go with a front-page wraparound of a Tory advert prior to the election.

Adverts on the front pages of the TM regional titles are now common place as the group attempts to claw back declining newspaper income.

At one time, editors fought tooth and nail to stop adverts from going in the prime position in their newspapers, but the game is now up, cash and accountants are making those kinds of decisions.

Of course, newspapers did once carry ads on their front pages and the early history is of them being scurrilous political rags.

But the more recent history has seen newspapers use the front and back pages to flog the paper.

Pages two, three, five and seven were also often preserved for mainly editorial content, but this has changed dramatically in the last four years.

MDs now twist the arms of editors or enforce (depending on the relationship with the editor) a policy of putting an ad anywhere they like and while I accept cash is cash, so is ensuring the readers get the news they are looking for.

There are some fantastic adverts which improve a product, but there are many terrible ones which if placed in the wrong part of the paper simply diminishes the product.

My theory behind having the paper packed full of editorial high up the newspaper and present itself as a good read was based on the fact that if the paper costs 65p, the readers need to feel they were getting value for money and stories provided that value.

Having to wade through advertising to find a story has a detrimental effect on the readers’ perception of whether there was any news in a paper.

That’s why free newspapers have been so maligned, because they looked full of scrappy ads and no content, often something which just wasn’t true.

I admire Trinity Mirror Regionals Digital Publishing Director, David Higgerson, for his stout defence of the wraparounds on holdthefrontpage.

He stated that the ads were making so much ‘noise’ that it proved they had worked and added that it was a good sign that regional newspapers were being used by political parties to communicate with their voters.

Ok, fine. I’m all for newspapers making money, without this more regional journalism jobs would be under threat.

I just wonder if he has missed another point. This issue is not just about welcoming the fact that political parties recognise the importance of the regional press.

This is also about being perceived as a trustworthy, honest, impartial newspaper of record. The wraparound just sends out the wrong message.

Simply, it does harm the integrity of the business and of the editorial team who are tarnished with being on one side of the political fence or the other.

We are told that other political parties might do the same, but two or three wrongs doesn’t make it right.

The Sentinel’s reputation received a bashing (see below) on social media and one reader said it would be reported to IPSO.

 

Screen Shot 2017-05-11 at 16.11.53

Screen Shot 2017-05-11 at 16.12.04

Screen Shot 2017-05-11 at 16.12.58

Social media users were quick to condemn The Sentinel and other Trinity Mirror newspapers for putting a Conservative Party wraparound advert on the front and back pages.

 

As pointed out, no laws or rules have been broken here, but whatever TM says there is some damage to credibility. (By the way, it wasn’t only The Sentinel which was criticised, some readers of thew Westmorland Gazette have signed a petition asking the paper to apologise for putting the ad in the newspaper.)

In this world of fake news, it raises the question of whether our local papers can be trusted if they are perceived to have a political bent?

There have always been suspicions that money talks and in the last few years with the emphasis on making a quick buck, commercial pressure has fallen on editors or decisions taken out of their hands by MDs desperate to turn a coin.

However, as an editor, you also have to be a businessman and this often means making decisions which may drag you close to the line of your editorial integrity.

It’s Russian roulette. Take the ad or lose jobs, a bit black and white, but it was often put to me in this way as the storm clouds in the industry gathered.

One brief memory was when my last newspaper printed a court story about a garage mechanic effectively stealing oil off customers.

After the story was published, the garage, an advertising customer, kicked up a stink and asked for the story to be withdrawn from the web and a retraction in the newspaper.

I was asked by those on high to ring the owners and grovel to them and pull the online story.

Firmly, I believed this was a story in the public interest, our readers were getting conned, but money talks.

It was one of those moments, do you resign on principle or quietly nod ‘ok’ and remove the story?

The beginning of the end or good commercial sense?

Whereas the debate on the political ads has been in the public realm, the real debates like the garage story are going on behind closed doors.

When someone asks me about the future of journalism, I refer to a future in which readers will probably pay a premium for trusted, well-researched, un-biased journalism.

Is this idealistic? Possibly. But readers need content they can trust and a political advert on a front page doesn’t help the cause.

Why Trinity Mirror and Johnston Press editors have embraced pleas by The Samaritans to report suicides with greater sensitivity

Conference

Keith Perch, Head of Journalism at the University of Derby, opened the conference which tackled the issue on how best to report suicides in the media.

The editors sat quietly and pondered the question from the back of the room. ‘Why’, said the man ‘do you have to report suicides at all? You don’t report the fact that someone has died of a heart attack’, he added.

It was an uncomfortable question for many journalists, do we really need to tell the story of someone who takes their own life?

One editor I know has already decided not to cover all suicide inquests, but only the ones he considers are in the public interest.

Of course, public interest can cover a multitude of sins, but at least there’s an acknowledgement that there’s an issue in reporting suicides and this guidance allows time to consider publication or not.

This week I attended a conference at the University of Derby, there were around 30 editors there from Trinity Mirror and Johnston Press.

The point? To raise awareness over the dangers of reporting suicides, which can often lead to copy cat incidents.

Obviously, the media is not being asked to stop reporting the deaths, just be careful.

The Samaritans offer a best practice guide to the media and it has a hotline where its staff are willing to discuss the content of a story prior to publication.

Similarly, the Editors’ Code offers advice to journalists when reporting suicides which is based around not putting in too much information about method of death.

As Editor-in-Chief and deputy editor of the Stoke Sentinel I was faced with numerous issues surrounding the reporting of suicides. Two stood out.

One inquest involved the death of a man from carbon monoxide poisoning. The paper was reported by the charity Papyrus to the defunct Press Complaints Commission for breach of the Editors’ Code by giving too much detail.

Did we overstep the mark? Debatable. I argued and proved that we had not printed a huge amount of information which I detailed to the PCC, but what I still ponder today is perhaps whether there was too much information in the article.

Now, I’m sure that I would have removed even more information from the original article because the ground has shifted.

I wasn’t proud of being accused of putting in too much detail, this wasn’t a gung-ho attitude from me or the editorial team, but the matter did make me think twice when faced with similar dilemmas in later years.

There is a line in the sand as to how much can be reported, but drawing it accurately can be hard. There is a grey area between putting enough information in to tell the story fairly and putting in too much detail which could have repercussions.

Another issue I had was a number of suicides on a rural section of railway. We had what would be described as a cluster. For me, five was too many in a short space of time.

This figure rose to nine deaths in under two years and The Sentinel came in for a lot of criticism for reporting the deaths.

At first we reported the inquests, but as concern grew and local communities started to feel unhappy at the situation, we asked for something to be done to prevent what was happening.

It was through this campaigning that the Samaritans became actively involved within the communities and with the newspaper and certain safety measures such as new fencing and CCTV cameras were put up on the stretch of line.

The result is, as far as I know, that there has not been a suicide on this stretch of line for several years. If we hadn’t raised the issue would more people have died?

On the flip side, was it because of the reporting that there were nine deaths? Reflecting on this time, we were careful on the reporting and despite this the incidents continued to happen.

It was only after we took action with the help of the railway authorities and the Samaritans that the deaths stopped.

However, one of the growing issues today is the response on social media to suicides, particularly the death of a teenager.

The outpouring of grief is difficult to report. Sorry, that’s wrong, it’s not difficult, the difficulty is getting it right. It is all too easy to lift the social media quotes and build a story around that.

How often do you see words like ‘another angel in heaven’ followed by ‘we’ll be with you in heaven soon.’

The sentiment that someone will join their friend in heaven soon shouldn’t be taken literally, but often impressionable children may just do that.

Also, a lot of social media almost glamorises suicide, this is a long distance from the reality.

The response on sites such as Facebook look easy pickings for journalists attempting to get a reaction to the death, but the media has to be careful how it uses this information and reflects the outpouring of grief.

Simple phrases like ‘another angel in heaven’ pulls on the heart-strings and can entice vulnerable people to believe that suicide, wrongly, has some sort of romance about it. It hasn’t.

Most senior editorial staff believe more than ever that they have to be careful in reporting suicides.

One of our journalism students at the University of Derby, Eleanor Crone, in her research on reporting suicides in The Sun and the Nottingham Post ,showed that the press has become more alert to its responsibilities.

But being careful in reporting suicides and the drive to get page views, provides editors with dilemmas.

Editors know that they have a responsibility to report some suicides that are in the public interest.

But the pressure to ensure they fulfil their requirements in getting an audience will inevitably lead to them having to make difficult decisions about pushing the boundaries to maximise page views.

Some of you reading this may gasp in horror, but the reality is that good court copy, whether from an inquest, crown or magistrates court does well online.

And undoubtedly, in the pressure cooker world of an editorial room where staff are forever watching the audience stats, that fine line of reporting responsibly or chasing audience may become blurred.

This isn’t just something I believe, it is also what a number of editors talked about on the day of the conference.

On the flip-side, the other point made to me was that often the reason for not covering inquests was not based on a moral opinion but more down to lack of resources.

There is also real audience pressure, not just the stats.

With the world in conversation it is impossible to control certain web platforms from having a full and frank discussion about a suicide.

They are not governed or feel responsible to abide by the advice on reporting suicides.

This often leads to criticism of the main media for failing to report as much information and accusations of a cover up.

Once again, more pressure for an editor to decide how much can and cannot be written.

What we do know is that at least the debate is ongoing and this can only help editorial staff to make better, more informed decisions in the future when it comes to covering suicides.

Just one last thought, it seems this is often forgotten. Only the coroner can decide if a death is a suicide, the press should not speculate.

Are free newspapers dead and buried? As Trinity Mirror newspaper managers ‘quietly’ close another title, is there a future for the poor old free ‘rag’

advertiser

The Sentinel Advertiser is one of a number of free newspapers which have bitten the dust in recent months.

Is the free weekly free newspaper on the endangered species list?

In the late 70s and throughout the 80s and 90s the free newspaper was a must-have and must-be seen to have toy of every newspaper group.

They were a cash cow, free to thousands of more readers than their paid for chums, hitting thousands of homes a week, even if readers didn’t want them.

Often cheap to run with cheaper advertising, they were the ugly sister, but effective in bringing in revenue.

Advertisers loved them with their large distribution network.

Hacks were not so kind and laughed in darkened corners of pubs as they described using them for their cat’s litter tray.

Free newspapers were like border guards, making sure no other newspaper group was tempted to set up a paid for or free newspaper in their area.

Quietly, before Christmas, one of my old newspaper’s, The Sentinel in Stoke-on-Trent, closed its free newspaper, The Advertiser.

A bit of a pauper’s funeral for this once hallowed piece of newsprint.

This newspaper was a beast at its pomp with multiple editions and a vast distribution, up to 80,000, if my memory serves me right.

It took the title from the original Sentinel newspaper which used to be called the Staffordshire Sentinel and Commercial and General Advertiser — which hit the streets on January 7, 1854.

As I remember, it used to bring in more than £20,000 a week but slumped to around £5,000.

Its death knell was sounded long before it finally closed with distribution slashed without hardly a word to anyone outside the building.

When they first started, free papers had their own staff, but as time and cost-savings gripped the industry they were put together by the same staff as the main paper, as an after-thought.

While I was at The Sentinel , the Advertiser was reinvented on at least three occasions. It used to be full of all the local stories the news editor didn’t fancy.

Then an edict from on high went out from Northcliffe HQ that the newspapers had to be filled with the best of the stories from the paid-for title.

This sent editors into despair. Already under fire from falling circulations and the demands of the internet, the free paper was now in direct conflict with the main title.

But this idea quickly hit the rocks and the next reincarnation came when it was decided that free newspapers should just have trivia and gossip with little or no real local content.

I redesigned The Advertiser into a modern ‘i-style’ newspaper with a load of short gossip stories, no real leads, big pictures and wall-to-wall trivia.

Editors sighed collectively, no more local content and one of the thorns in their circulation woes removed.

At another time, withdrawing your border control newspaper would be tantamount to letting a rival onto your patch.

But these closures just keep coming, Trinity Mirror  recently announced closures and merges of four free newspapers.

Trinity Mirror is not a lone in closing titles. Research by the Media Reform Coalition and the Press Gazette showed that Newsquest, Johnston, Archant and Tindle have all been forced to close titles.

Some of the closures have been due to mergers and having two titles on one patch when only one is required, some others have been due to cost-cutting because the title wasn’t making enough cash.

Since 2005, 198 newspaper titles have perished.  It’s not all bad news, a snap-shot by the Press Gazette shows that in 2015, 46 local and regional newspapers closed with 29 opening, a net loss of 17.

Despite the fact that some people have the guts to set up a new title, the feeling is that you don’t really need a free newspaper to protect your daily because you would need blind optimism to set up a newspaper in these troubling times.

On the other hand, a niche magazine might work nicely, but that’s for another discussion.

So, does this mean the free newspaper is dead? Far from it.

The endangered species tend to be those attached to a bigger paid-for title or in an area where a takeover has happened and multiple titles from the same group are fighting over the same ground.

Soon, when cover price fails to bring in a good chunk of the profit like it did for newspapers such as The Sentinel, the inevitability is that paid for titles will follow the path of some newspapers and become free or part-free.

The London Standard is already free and papers like the Manchester News are free at certain times of week, many other papers are in a similar position.

Just check out the ABC sales figures and look at the last column which shows actively purchased sales, or the percentage of pure sale, for example, the MEN is just over 56 per cent.

Others will follow this trend as the cover price income drifts into oblivion.

It has been interesting to watch the cover price philosophy of late. I have always believed that newspapers have been too cheap.

This meant there was a culture of keeping the lid on the price and rises were one or two pence at a time.

Now, as circulation drops off, the newspaper groups in their wisdom have kept hiking the prices up. The policy seems somewhat flawed.

If a product is doing well, add a few pence on and hope sales are not hit too hard. Now the policy seems destined to bleed the paper dry, whack up the price, and watch the sales decrease at a faster rate.

The cocktail for decline is greater than just everyone is going online. Higher prices, poorer distribution, cheaper paper, poor print quality, far fewer staff, fewer editions have all helped to stick the knife in.

But whisper it quietly, despite the decline, guess where most of the cash comes from? Yep, print…for now.

P.S Did you see the study by Munich and City University academic Neil Thurman which describes how online readers spend 30 seconds a day on the national newspaper web sites compared with 40 minutes in print.

This is surely the reason advertisers will never spend the same amount of cash online as they do in newspapers, they simply have the audience for longer in print.

Regional newspaper top brass take on ‘sniping’ university academics over newspapers’ golden era comments…online v newspapers (Part 346)

blog1

Academic Sean Dodson has come under fire from the media industry for his criticism of regional journalism in his book Lost for Words: Can journalism survive the death of print?

 

To those working in the regional media I am poacher turned gamekeeper. I was squeezed out of the the profession  and ended up teaching the fine art of journalism to the content gatherers of the future.

For the last few weeks, I have stood on the touchline as the classic row of how it used to be better in the golden era of journalism has rumbled on between academics and those still plying their trade in the industry.

KM group’s Ian Carter admits that ex-journo now academic Sean Dodson hit a nerve in his book Lost for Words: Can journalism survive the death of print?

Sean, a lecturer at Leeds Beckett University, is critical of today’s journalists complaining about listicles and user-generated content.

But Ian and David Higgerson, Trinity Mirror’s Digital Publishing Editor, were a bit miffed by this, with Ian describing Sean as sitting on the sidelines and ‘sniping’. Ouch.

To be fair to them, the regional newspaper crowd have probably had a bellyful of criticism, unfortunately though, in journalism, it comes with the territory because it is a public-facing industry.

I digress.

It is as easy for those in the business to criticise academics who are no longer on the frontline as it is for academics to write despairingly about the industry they love/loved.

What it does show is a passion for journalism and I for one rather like that.

Having said all of the above, here is my defence of Ian and his colleagues.

As an academic, even though I still also consider myself as a journalist as well (dual professional), it’s our duty to to stay in touch with what’s happening in the industry.

I was surprised in the summer when an academic almost choked on his nicely chilled Sauvignon Blanc when a journalist lecturer friend of mine told him he now never bought a newspaper.

He gathered all his news online, he added.

What most startled me was the response from the wine drinking lecturer who couldn’t quite believe what he had heard, his blood pressure seemed to spiral out-of-control.

Of course, the outcome was that he ranted at my friend about throwing in the towel and being a traitor to the newspaper industry and journalism.

Far from it, my friend’s comments were just a reflection on reality and not past glories.

Indeed, my friend is one of the most passionate advocates of journalism, in whatever form, I have ever had the pleasure to meet.

As I left the conversation I was left to ponder on whether some parts of academia were still stuck in the past.

As for me, I fret that I may have missed the latest trend in journalism or a different way of working as I sleep, let alone during the time I’m awake. Yep, I need to get a life.

Here’s the plug (but it’s truthful) I want my journalism students at the University of Derby to have the most up-to-date education in the ways journalists work.

So, not only do I spend time in newsrooms, I speak regularly to people in the business so I have quality intelligence on the latest techniques or theories.

Attending conferences where cutting edge news organisations talk about how they work and why they work in that way is also essential.

As an academic/practitioner it’s all about having up-to-date professional currency.

The course I teach on is a digital journalism course. Do I expect all our students to work in so-called traditional media?

No, I don’t, some will, others will write content for businesses, charities, football clubs or anyone or any organisation which wants quality, modern content with high journalistic standards.

Everyone is a publisher now, so they all need quality content. We teach the core skills of journalism, like being able to tell a great story, but we also teach that once a journalist has a story, there are many, many ways to tell it now.

I’m in the camp where I don’t think that regional journalism is any better or worse than it used to be, there’s an argument for both.

In the so-called golden days of journalism, when Northcliffe Newspapers used to have annual profits as high as £96m, I saw, like Ian, some terrible, lazy journalism in newspapers.

I remember having to wake up journalists to do some work, I found reporters sleeping under their desks.

A colleague of mine recounts a tale of how in a district office the old copies of the newspaper were laid out in the shape of the bed, so the reporter could have a sleep after a liquid lunch.

However, these are just great anecdotes, they do not define the journalism of the era.

There was some amazing journalism in the so-called golden era, but there is equally some brilliant journalism and journalists now, it just might does not look the same.

So who do I back the academics v industry battle of the golden era?

Like most former regional journalists I mourn the past, we were a cash rich industry and we had a blast, producing sparkling newspapers and enjoying the riches of the industry.

We worked really hard, we played hard as well.

It’s a difficult argument to say one generation worked harder than another. However, from my knowledge and recent visits to newsrooms, the 21st century journalist is working very hard.

The business is more demanding now, it’s bound to be with the massive reductions in staff, but we mustn’t forget, that technology has helped journalists to get stories easier as well.

But the modern journalist has many more skills and jobs to do, as Ian rightly points out. At the university we are teaching students to tell stories for print, online, video, broadcast, radio, audio, Facebook, Twitter and Snapchat.

They need to understand audience software and how to interpret that, be masters of SEO, take pictures, understand content management systems, aggregate/harvest content and maybe do some html coding.

Why are we teaching this? Because this is modern journalism, these are the skills a journalist has to have.

With regards to content, I have often said that I was worried the traditional news agenda was not necessarily fit for today’s audience.

We used to have little intelligence on buying habits compared with today’s constant analysis of audience.

However, I do feel that the newspaper and online audiences are different. The issue is that it’s becoming increasingly more difficult or if at all possible to write different content for both online and newspapers, which I think is needed.

As for the nature of the content, no-one read every story in a newspaper.

What online offers is an immediate understanding of what interests readers, so why write content that readers are not interested in?

There’s the argument that much of this online content does not fulfil the Fourth Estate principle, but the reality is, how much content ever did tick this box?

There is still a lot of investigative journalism going on and it’s a fallacy that regional newspapers spent everyday chasing after Fourth Estate stories in the ‘golden era’.

Criticisms of listicles by the golden era brigade is also futile. The reason listicles exist is because the online audience like that presentation of this content and if researched well and with good information, they are an excellent way of presenting content.

Anyway, listicles are hardly a new concept. Throughout my career in newspapers we constantly produced added content to a lead story.

We used to call them panels or sidebars…not as sexy as listicles.

Are they trivial? Well who are we to say that if they are ready by thousands of people? I actually find many a good, fun, informative read.

I ask my students to produce listicles but apply good journalistic practices, well-researched, well-written and quoting people when appropriate.

As for the  concept of click bait, it is also old hat. We have always been keen to flog a story hard and get people to read it.

Why did we spend so much time on the front page, fretting over as cracking headline, a hard-hitting intro’, the right photo and intricate detail in the front page puff?

We didn’t sweat buckets over this to turn readers off, it was to lure them in, call it newspaper bait.

So what we are creating at the university is multi-skilled geniuses, journalists who can tell a story in many ways.

Why, because that is what a modern journalist needs, whoever they write for.

Forget the bickering over better or worse than this or that era. We need to start to appreciate the difference and let the industry evolve.

Don’t worry, I have not been paid off by the regional press…yet…but I do try to seek balance, I know, it’s a bit old school.

Just maybe, this is the golden generation of change for journalism.

 

 

 

 

 

 

 

 

 

Trinity Mirror’s editorial big guns Neil Benson and David Higgerson stirred by Croyden Advertiser’s Gareth Davies after Twitter storm

Croyden

Former Croyden Advertiser chief reporter Gareth Davies created a social media storm with his criticism of Trinity Mirror.

 

There have been few occasions as far as I can recall when two such prominent editorial executives such as Trinity Mirror’s Neil Benson and David Higgerson have been moved to respond in such detail from the criticism of one reporter.

I understand that there was an emotional outcry when former Croyden Advertiser chief reporter Gareth Davies spilled the beans on how he felt TM was destroying his beloved newspaper.

The response from Mr Benson and Mr Higgerson showed as much passion for what TM is doing as Mr Davies obviously has for the Advertiser and his belief that TM is ruining it.

As stated eloquently by Mr Higgerson, TM hasn’t banned stories which generate less than 1,000 page views.

But, from what I know one of the firm’s digital documents states that 43 per cent of stories on TM’s top 12 web sites have generated an audience of fewer than 1,000 page views.

This is in a section which asks how well the firm’s journalists know its audience. The inference from this section clearly is that 1,000 pvs is a benchmark for stories…

Based on this, you can perhaps conclude that there’s a misunderstanding by some of the TM team over what is required, this isn’t a ban, just a quiet word of guidance.

What is clear, is that TM has a plan, this has not always been the case for many newspaper groups. It is based around growing its digital audience, so the focus of the newsroom is clearly geared towards this.

Analytics of the audience is a tool to help this growth. Never has an editor had so much quality intelligence about its audience.

It means, for the first-time, editors can base decisions on hard facts and not just finally-tuned instincts. I do think Mr Benson describing journalists as ‘arrogantly’ choosing what they want to write about as slightly harsh.

Most journalists I have worked with write stories which they believed were important to their readers. There was never a day when an editor and his top team worth their salt didn’t talk about sales and how to improve them.

The times a gleeful newspaper sales manager entered a news conference to proclaim a sales spike on the back of a top story are too many to remember.

No, the newspaper men and women I worked with were obsessed with their ‘audience’ (readers) so there is nothing new on that front.

The difference is that now there is more evidence available to work out which stories the audience is reading.

What would you rather rely on, fact or instinct with a teaspoon of evidence from the sales history of a newspaper?

However, there is a word or two of caution here, the web audience is different to the newspaper audience, so what works well online doesn’t necessarily reflect what might work well in print.

There is little evidence to suggest newspapers are doing well thanks to the digital-only policy, indeed, sales decline for many still smashes double figures.

I was also concerned with the point raised that there’s more content in the newspapers. Recently, sadly, I spent a day counting stories and pages in a couple of TM’s biggest regional papers.

I used the same formula as I had used when I was a deputy editor and editor and it was clear to me that rather than there being more stories there were fewer. I used to aim for between 65-100 local news stories a day in my papers and a minimum of 15-17 overnight pages.

Clearly, from my research, this wasn’t the case and there were a lot of centrally produced pages, which I didn’t count, because I wouldn’t have previously.

This is not a direct criticism, but there are fewer local stories, fewer pages and newspapers cost a lot more. With staff cuts and an emphasis on digital, something has to give.

One of the reasons for fewer stories is because a journalist will be asked to go out on a story, cover it live, write Tweets, post it on Facebook, a version or two online and then it is shifted to the paper.

This takes time, so one story will be polished, but there’s many other stories that won’t be written due to lack of time. The idea is to get, say 20, great stories online and get the audience to come by building content around them.

I guess the way to resolve this is to harvest content from elsewhere to publish, but once again this takes time, unless you can get out the automatic content scrapers.

When we got rid of the editions of the newspaper and printed overnight the newspaper felt dead, we dreamed of those adrenalin busting days of swapping stories around and writing breaking news.

This died with overnight production, but the web gave us a continual edition and I think reinvigorated the newspaper office, the buzz returned and that was great.

However, the demands are many for the journalists at any newspaper group. The 21st century journalist has to have an array of skills, which is exciting for the next generation.

At the centre of this is the ability to tell a great story using core journalistic skills but they also need to understand how to attract an audience using analytics, understand Twitter and Facebook, after all, just view these as modern day bill boards, the ability to use Facebook Live or Periscope, to edit video and write great SEO.

Challenging, yes, but this multi-skilling has helped to reinvent a business which was floundering. It is because a journalist is asked to do so much that massive effort is put into key stories.

What these stories are, is now based on a history of performance online. Is this click-bait then or the ability to give the audience content they want to read?

After all, a newspaper and a website are products which have to be sold, I can’t see Tesco’s selling something no-one wants to buy.

Similarly, why would a media organisation provide content no-one wants to read?

Don’t get me wrong, I have plenty of concerns about the ability of firms to hold authority to account, for example, how many local councils and health authority meetings are covered today?

Newspaper groups may well argue that the reality is that no-one wants to read this anyway, where is the audience, so why cover them?

I completely understand Mr Davies for being so annoyed with the way TM has developed. But what choice did the firm have?

Newspaper sales are in terminal decline and there’s a chance to keep the business going by throwing resource into digital.

The issue however comes down to cash. Most of the money still arrives from newspaper advertising and sales, as sales decline, so will the cash.

However, no newspaper group will ever be able to get the same revenue returns online, even if the cuts go deeper.

So we will all have to accept that it’s a different business, one with less income, better audience knowledge, journalists with different, but more skills.

Is it better or worse than when I started? Difficult to say, it’s just different. I often had the discussion with my newsdesk about content.

I constantly challenged them on whether the stories newspapers had traditionally covered were the stories for the 21st century readership?

What we are seeing is that the content produced has to reflect the new needs of the audience.

The web has proved that a re-focus of what is good content is needed and that is why it has changed and Mr Davies is unhappy, as are many other journalists who plied their trade when regional newspapers were in their pomp.

There is an argument to say that the policies of modern newspaper groups has accentuated the decline.

But for at least two decades the industry dithered over what to do with the web and while this went on the world passed it by.

Now there’s a lot of catching up to do.

Regional journalism has some great challenges ahead. My hope is that surely, continuing to tell great stories means that it will continue to be the best job in the world…for now.

 

 

 

 

The folly of 24 as it joins the graveyard with New Day…and regional editors continue to face print v digital dilemmas

 

24

After the demise of New Day, 24, the North’s National Newspaper has also shut after just six weeks.

 

Like most media pundits, I have no pleasure in being right that 24, the North’s National Newspaper has shut after just six weeks.

I flippantly said that not even Kiefer Sutherland could save this 24, sadly, like so many people in the newspaper industry, we wished it success, but deep down knew it had little hope.

Six weeks is not long enough to see if something will work. However, I would be more concerned about the thought processes which set the wheels in motion to launch the paper in the first place, as I was over the strange decision to launch New Day, which lasted just nine weeks.

I admire entrepreneurial spirit, but with the landscape increasingly bleak for papers in the regions, just look at the latest ABC figures, and the next batch will not look much better.

The figures suggest that the newspapers with the lowest sales have a lesser decline because there’s nowhere else to go in terms of decline, while the biggest papers just keep losing big chunks of sale.

The dilemma an editor faces today is where to put his resources. Within a company such as Trinity Mirror there is a clear digital first strategy.

Previously, I have discussed how, despite putting a brave face on it, the newspapers are taking a back seat  as TM newspapers strive to get a slice of the digital audience.

This has left many journalists at the group upset with industrial action threatened at some of the newspapers.

But the reality is that there’s a relentless move to bring in the audience and get page views at all newspapers.

Based on this the editor has to decide to whether to put all their eggs in one basket and just do digital or carry on doing the paper and hope no-one notices that digital performance is lagging behind.

Of course, you might say that editors need to do both. The reality is that with fewer staff than ever before you cannot be all things to all men.

The philosophy of digital content has shifted. In the early days, regional newspapers used to put up every story written for the newspaper, often in one bulk upload.

Things are more sophisticated now and there’s a constant flow of content with particular emphasis on key times of the day and for the digital operation, rather than throwing up as many stories as possible online, to polish fewer stories and build more content around it.

The outcome is that many of the digital stories can take time to put together. If a reporter is out live blogging from an event, or on Facebook Live, taking pictures, and sending out Tweets, the chances of doing many more stories in a day is limited.

So when the print gang turn up to produce the newspaper they may not have as much content to play with as they had in a bygone era, where story content and value for money were high on the editor’s agenda.

What I have noticed is to compensate for the drive on digital in the regions, paginations have gone down, as has story count, while at the same time the cost of buying a newspaper has risen dramatically.

While the decline in sales has been endless, the above is a recipe for a nose-dive.

But does it matter? The business is firmly placed in digital land and the newspaper is just one aspect of that.

While The Independent took a brave step to bin its paper version and go digital only, I still think that a modern media firm needs both a presence online and in paper.

At the moment the revenue from newspapers sales continues to boost the coffers of these firms, but increasing cover price will inevitably see the readers disappear.

Once this happens, a different model for print will have to be created and the once great regional beasts will probably have to consider either charging £2 a copy or going free or part free.

But, as the grip on staff numbers tightens, who is going to want to read regurgitated content in the newspaper which appeared online 12 hours earlier?

My thoughts were always to make online the first read and the paper the last read.

The Times has taken a similar stance, both in paper and online. It doesn’t published continuously unless a big story breaks. This allows the paper to print online in an edition structure and the benefit is that readers get the fuller story rather than endless snippets.

This flies in the face of just about every other news media outlet, but it is not without merit when you think about the endless content put out when a story is breaking and having to piece it all together like a jigsaw.

It is an experiment worth watching but perhaps reflects the readership of The Times, 55+, who frankly do not fancy endless news feeds.

However, we all have to remember that the paper is still the cash cow. Simply, advertisers pay pence for page impressions and the cash coming in is not enough and certainly will never reach the scale of the amount of money made by newspaper businesses in their pomp.

Finally, I was with an SEO news guru a week or so ago and they stopped me in my tracks. Passionately they spoke about how to get your news on top on the Google pile and it’s often down to the fine art of SEO headline writing.

Who were the best headline writers? Sub-editors. The expert went onto say that media groups will regret not having this much-maligned breed back in their newsrooms, surely they said, they would have been the best SEO headlines writers in the business?

Food for thought.